Boutique Hotel Campaign

Completed in February 2024

To establish a Boutique Hotel in Singapore that caters primarily to young working adults, tertiary students (21-29 years old), and local Singaporeans seeking distinctive, immersive experiences within a conservative budget. The goal is to attract both international travelers keen on exploring exotic destinations and locals looking for unique staycation experiences that highlight local highlights and encourage interactions across diverse cultures.

I focused on crafting an integrated campaign that revolves around the concept of ‘Local Horror Myths and Legends’. Embracing the rich cultural diversity of Singapore, “Keras Sanctuary Hotel” aims to create a distinct identity, emphasising its cultural immersion and inclusivity to differentiate it from other accomodation options in the market. It is a thrilling fusion of and heritage for guests, where myths come alive and adventure never rest.

Next semester, my project was selected as one of the group projects, whereby I led my team in the development of additional deliverables. (Narrative video and app)
Works contributed by a teammate are labeled respectively.

Software Used: Adobe Illustrator, Photoshop, Premiere Pro, InDesign & Figma

Hotel Logo Ideation

Final Logo & Hotel Manifesto

Brand Guidelines

Series of 3 Ads

Narrative Video

Directed and edited by teammate Shahrul.

Hotel App

Executed by teammate Gelsey.

Coffee Table Book

Syaf’s Portfolio

My Works *UNDER DEVELOPMENT

My Works

*UNDER DEVELOPMENT