Project Awesome FYP
without overt product branding.
Designed to captivate the hearts of both tourists and locals, the product caters to a demographic aligned with the target audience's preferences. Working adults,
with an interest in novelty products and an inclination for quality souvenirs, were specifically considered. It stands as a testament to reimagining souvenirs beyond clichés, offering a tangible, multifunctional product that encapsulates Singapore's
diverse heritage.
Software Used: Adobe Illustrator & Photoshop